Hello and Introductions

Hello, and welcome to my blog 👋

After more than 20 years working in marketing across a wide range of organisations and industries, I’ve decided it's time to do something a little different.

Throughout my career I’ve had the opportunity to work in senior marketing roles, build teams, lead strategies, deliver campaigns and help organisations grow. It’s been rewarding, fast-paced, and at times, pretty challenging. But throughout it all I’ve kept hands-on, and I’ve found myself increasingly drawn to getting back to basics. No disrespect to Board papers, but they’re not where my passion lies.

That’s why I’ve set up my own business – to offer practical, experienced marketing support, without unnecessary complexity.

A true generalist marketer

I describe myself as a generalist marketer, and I mean that in the best possible way.

Over the years, I’ve done pretty much everything marketing has to offer, from copywriting and content creation, through to campaign planning, website builds, asset creation, and implementing digital marketing technologies. As my roles have grown in seniority, so has my responsibility, meaning I’m equally comfortable shaping strategy as I am rolling up my sleeves and delivering the work itself.

That combination means I understand the bigger picture, but I also know what it takes to actually make things happen – on time, on budget, and with impact.

And while I can do a lot of it myself, I also know what needs specialist skills. Over the years I’ve built a trusted network of designers, developers, SEO experts and more. So if something sits outside of my core skillset, chances are I know someone excellent that can help!

Experience across sectors – with a commercial edge

I don’t specialise in one single industry, and that’s very deliberate. To be truly successful, an organisation must look outside of their own industry and take best practice from elsewhere, and the same goes for marketing skillsets. I’ve worked across a variety of sectors, which means I’m quick to understand different audiences, challenges, and business objectives.

That said, I’ve spent a large amount of time working within professional and awarding bodies, both B2B and B2C. Much of that work has focused on helping traditionally structured organisations become more commercial – strengthening propositions, improving customer journeys, and implementing marketing functions and processes that support growth.

How I work

I believe marketing should be relevant, impactful, and proportionate. Not every business needs the latest shiny tool or an over-complicated strategy, but every business can benefit from good marketing that’s aligned to its objectives and genuinely resonates with its audience.

If that sounds like something you could benefit from, I’d love to help. Get in touch today.