Two organisations. Two distinct brands. Two new websites
I led the marketing and content side of both website projects, shaping the brand direction, structure, user journeys and copy while working with a digital agency on design and development.
A commercially focused website that increased web leads by 325%
I repositioned the website around prospective customers, creating clearer journeys and benefit-led copy while leading the agency relationship, launch, and ongoing improvement.
Keeping two business-critical websites moving during a major rebuild
I created and managed a straightforward process for website updates, keeping hundreds of WordPress and HTML-based pages accurate while the internal team focused on other business priorities.
From communications function to commercial marketing
I led the transformation of CILEX’s marketing and communications function, introducing a more commercial, insight-led approach to lead generation, customer journeys and performance.
Growing the audience and commercial value of London Tech Week
I led marketing across the London Tech Week portfolio, connecting audience acquisition and brand positioning with ambitious attendance, revenue and sponsorship goals.
Turning large-scale campaigns into demand
I created integrated prospect campaigns across TV, radio, outdoor, digital and press, designed to move audiences from initial awareness towards enquiry and conversion.
Giving CILEX a clearer, bolder brand story
I developed a new brand narrative, positioning, and messaging framework to help CILEX communicate its purpose, value, and distinctive role within the legal profession more boldly and consistently.
Writing two new websites from the ground up
I planned and wrote the copy for two complete websites, turning extensive and complex information into clearer journeys, stronger messages and useful content for multiple audiences.