---
title: Marketing & Lead Generation Case Studies | Breaker Communications
description: Explore marketing and lead generation case studies, from building commercial marketing functions to delivering campaigns that increase leads and revenue.
---
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# Commercial marketing that supports growth
Good marketing should do more than just get your business noticed. It should help you reach the right people, generate enquiries and support your wider business goals.
Here are a few examples of how I've helped organisations grow through marketing strategy, lead generation and campaigns that deliver measurable results.
[Discuss your commercial goals](https://www.breakercommunications.co.uk/contact?hsLang=en-gb)
## From communications function to commercial marketing
**CILEX:** Legal qualifications and professional membership.
At CILEX, I transformed marketing from a predominantly communications-focused function to one that played a much bigger part in generating leads and supporting commercial growth.
This included creating the strategy, processes, team, and measurement needed to generate and manage prospective customer interest more effectively. I brought together audience insight, messaging, campaign planning, website journeys, data and internal ways of working to give marketing a clearer role in organisational growth.
**Key skillset:**
- Commercial marketing strategy and planning.
- Building a lead-generation approach from the ground up.
- Connecting marketing activity with customer journeys and organisational goals.
- Improving the use of audience, campaign and performance data.
- Leading change across teams and stakeholders.
**Key results:**
- Within 18 months I'd increased B2C leads by 25%, marketing-driven revenue by 15%, and marketing ROI by 60%.
- Introduced a culture of insight and performance reporting, presenting strategic marketing reports to the Board and senior leadership team.
*2023 - 2026 (In-house role)*
#### *"Jenny joined our business at a time when our marketing capability and performance needed significant overhaul.*
#### *She improved our brand awareness and understanding, implemented a credible digital-first approach, and introduced better data to support commercial decision-making.* *She also became a trusted and valued member of the Senior Leadership Team through her ability to help shape the wider strategic agenda and narrative."*
#### Craig Hamer Former CILEX CEO
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## Growing the audience and commercial value of London Tech Week
**InformaTech:** Technology events and media
As Head of Marketing for the London Tech Week portfolio, I was responsible for ambitious commercial targets spanning audience growth, event attendance, sponsorship revenue and brand positioning.
I developed and delivered marketing plans designed to attract the right audiences, strengthen the event’s market position and create greater value for attendees, sponsors and commercial partners.
**Key skillset:**
- Marketing strategy linked directly to revenue and attendance targets.
- Audience acquisition across a major event portfolio.
- Stronger positioning and messaging.
- Collaboration with sales, sponsorship and event teams.
- Using performance insight to improve activity and investment.
**Key results:**
- Increased London Tech Week sponsorship revenue by 35% YoY, generating £1.2m revenue from sponsorship and delegate sales.
- Increased TechXLR8 London expo onsite attendance by 23% and TechXLR8 Asia’s delegate revenue by 70% YoY.
*2018 - 2020 (In-house role)*
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## Turning large-scale campaigns into demand
**AAT:** Professional accountancy qualifications and membership.
I developed and delivered large-scale campaigns to attract prospective customers and support their journey from initial awareness to enquiry and conversion.
The work combined audience insight, proposition and messaging with coordinated activity across paid media, outdoor advertising, digital channels, television, radio and press.
It wasn't just about reaching more people. It was about reaching the right people, giving them a reason to respond and making it easier for them to take the next step.
**Key skillset:**
- Prospect acquisition and lead-generation strategy.
- Large-scale, integrated campaign planning and delivery.
- Audience-focused propositions and messaging.
- Managing complex campaigns across multiple channels.
- Improving the journey from awareness to conversion.
**Key results:** Increased number of prospect leads by 26% YoY through improved advertising across TV, radio, outdoor, press and online.
*2018 (In-house role)*
### Make your marketing more commercially focused
Looking for help with your own marketing strategy, lead generation or campaigns?
Take a look at my marketing services or contact me to see how we could work together.
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