Clear strategy, compelling communications, and practical support – built around what you want to achieve.
Whether you need a fresh direction, help with a specific project, or regular marketing support, I bring senior experience and hands-on delivery to help you make progress.
Make your value easier to understand.
You know what makes your organisation good at what it does. The challenge is communicating that in a way that engages your customers.
I help you explain what you offer, what sets you apart, and why that matters most to your customers.
Support can include your proposition, brand story, audience messaging, and tone of voice.
Give your website a clear role in your growth.
Whether you’re planning a new website or improving an existing one, I connect your business goals with visitor needs.
I can review or shape the structure, create or improve messaging, and ensure an effective enquiry journey - so your website works harder to bring the results you need.
For new builds or technical changes, I can lead the marketing and copy work alongside your designer or developer.
Reach the right people with words that work.
Clear, effective writing helps people find your business, understand your expertise, and take the next step.
I write and improve website pages, articles, case studies, and other marketing copy. For search-focused work, I combine keyword research and customer questions with engaging writing, page structure, and on-page search optimisation.
Know where to focus – and why.
If your marketing feels disjointed or you’re unsure what to do next, I will help you find a clear direction.
Starting with your goals, audiences, and current performance, I identify the opportunities and build a practical plan to support your business ambitions.
An approach built around your brief
You might need some additional expertise or resource for a specific project, such as repositioning your organisation, launching a service, or bringing a new website to life.
We will define the outcome, agree the scope, and I'll deliver the work – independently or alongside your team and agency partners.
Practical support for business growth
Focused packages to help you tackle common website challenges – from finding the right direction to sharpening your messaging, or improving search visibility.
With both one-off and ongoing support packages, we'll find the solution your business needs to meet its goals.
Regular expertise to keep things moving
If you're looking for continued or fractional support, we’ll agree a plan to meet your business goals.
Areas of focus might include strategic marketing advice, regular copywriting, website improvements, SEO activity, or performance and analytics reviews and recommendations.
I’m Jenny, and I bring over 20 years’ marketing and communications experience, including senior in-house roles.
You will work directly with me. I take the time to understand your organisation, explain my recommendations clearly, and stay involved in putting them into practice.
My experience spans education, membership, professional services, technology, and other sectors where clear communication and effective marketing are essential.
You don’t need to arrive with a finished brief or know which service to choose.
Tell me about your organisation, what you want to achieve, and what’s getting in the way. I’ll help you identify a sensible starting point.
