Discover
You complete a questionnaire, followed by a 60-minute session to further explore your business and goals.
Website Messaging and Copy Refresh
Make it easier for the right customers to understand your business – and choose you.
Your business may have moved forward while your website has stayed behind. Perhaps your services have changed, the copy feels disjointed, or customers cannot see what makes you different.
This package combines strategy, messaging, copywriting, and on-page SEO to give you a clearer, stronger website. I will get to know your business, define the messages your customers need to hear, and rewrite your key pages.
Who is this for?
This package is ideal if:
- Your website no longer reflects your business or ambitions.
- You find it hard to explain what you do and why it matters.
- You’re struggling to differentiate your offer from your competitors.
- Your website has grown over time and the copy feels disjointed or repetitive.
- Visitors aren’t taking the next step or making enquiries.
- Your existing copy was written without search visibility in mind.
- You’re refreshing the design of your website and need stronger copy.
What's included?
Business foundations
We’ll begin by looking beyond the existing words on your website. I’ll explore your commercial goals, customers, proposition, competitors, and the role your website needs to play in supporting growth.
Proposition and core messaging
I will help you clarify what you offer, who it is for, and why customers should choose you. We will agree the proposition, key benefits, point of different, proof and tone before copywriting begins.
Website and page planning
Every page should have a purpose and help visitors move towards an appropriate next step. I’ll review your existing website structure and define the purpose, content, and calls to action for up to 15 agreed pages.
Search research and on-page SEO
I will research relevant searches and competitors, then use those insights to shape the copy, page titles, and meta descriptions. This package does not include a technical SEO audit or ongoing keyword monitoring.
Website copywriting
I’ll refresh or rewrite up to 15 agreed pages. The copy will be clear, benefit-led, true to your voice, and designed to help visitors take the next step.
Handover session
A 60-minute handover session to ensure a smooth handover to your designer, developer, or internal team.
What will you receive?
- A discovery questionnaire and 60 minute strategy session.
- A concise proposition and website messaging framework.
- A recommended site structure and page plan.
- Search research for the agreed pages.
- Written copy for up to 15 standard website pages.
- Two rounds of revisions.
- Final approved copy ready for your developer, designer, or team.
- A 60 minute handover session.
How it works
Research & plan
I review your website, market, competitors, and search opportunities, then agree the structure and pages with you.
Agree messages
I will develop your website proposition and core messages. You’ll review and approve this direction before I begin writing the individual pages.
Write & refine
I draft the pages, with two rounds of consolidated feedback. This will then be delivered with a final handover session.
Investment
The Website Messaging and Copy Refresh costs £4,000.
This fixed price covers message development, page planning, search research, and copywriting for up to 15 standard website pages. A standard page is generally up to around 1,000 words.
Long-form resources, substantial case studies, highly technical or regulated copy, ecommerce catalogues, membership platforms, and complex multi-location websites are not included and will be quoted separately.
Projects usually take 4-6 weeks, depending on the complexity and how quickly information and feedback are provided.
Payment is 50% before the work begins and 50% when the final copy is delivered.