Establish the starting point
We agree the starting point, key focus areas, and useful measures.
Website Growth Essentials
Keep your website relevant, visible, and moving forward.
A website needs continued attention to perform well. Your business, customers, competitors, and search behaviour change over time. Pages can become outdated, new opportunities can emerge, and content that once performed well may gradually lose visibility.
Website Growth Essentials gives you regular expert support to understand how your website is performing and make focused improvements each month.
Who is this for?
Website Growth Essentials is ideal if your website is broadly in good shape, but you want to:
- Improve it consistently without managing everything yourself.
- Build search visibility over time.
- Refresh existing pages or add useful new ones.
- Understand how your site is performing.
- Identify priorities and keep improvements moving.
What's included each month?
Performance and search review
I will review available information from Google Analytics, Google Search Console and your enquiry data. I will also monitor agreed search themes to spot changes and opportunities.
One priority website improvement
We will agree one main piece of work each month. This could be a refreshed or new page, a search-informed article, stronger calls to action, improved internal links, or a plan for a larger piece of work.
On-page SEO
The agreed improvements will include relevant page structure, headings, page title, meta description, internal links, and readability.
Monthly update and review call
You will receive a monthly update covering what the data shows, work completed and the recommended next priority. We will also have a 30-minute online review call.
How it works
Agree the priorities
At the start of each month, we’ll confirm the main improvement to be delivered.
Review & improve
I review performance, monitor relevant search visibility, and complete the agreed work.
Report & plan
You’ll receive your monthly update, and we’ll use the findings to agree what should happen next.
Website Growth Essentials usually follows a Website Growth Audit or Website Messaging & Copy Refresh. If we haven’t worked together before, I will first recommend and quote for the initial review needed to establish a sound starting point.
Investment
The Website Essentials package costs £500 a month.
The retainer starts with a three-month commitment and then continues monthly, with one month’s notice to end the arrangement. Website and search performance takes time to develop, so I recommend a period of at least six months.
The monthly fee is payable in advance.
What isn’t included?
The package does not include website design or development, technical SEO implementation, paid advertising, social media management, backlink building, major structural changes, multiple new pages each month, or your own third-party costs.
If you require support in other areas, we will discuss what is needed and I will provide a separate quote or recommend a specialist for you.
Keep your website working for your business
If you want regular insight, focused improvements, and someone to keep your website moving in the right direction, Website Growth Essentials gives you a clear and manageable way to make progress.